28 de julio

9:00 Bienvenida

9:30 Avinash Kaushik
Digital Marketing Evangelist
Google

10:30 Ross Levinsohn
EVP of the Americas
Yahoo!

11:40 Coffee Break

12:00 Tina Sharkey
Chairman & Global President
BabyCenter.com

13:00 Wenda Harris Millard
President & COO
MediaLink

14:00 COMIDA

15:00 Randall Rothenberg
CEO & President
IAB US

16:00 Dave Morgan
CEO & Founder
Simulmedia

16:45 Coffee Break

17:00 Wendy Clark
CMO
The Coca-Cola Company

18:00 Recap
IAB México

20:00 COCKTAIL

29 de julio

09:00 EXPO

09:30 Pablo Verdin
VP of Research
Turner Latinamerica

10:10 Jack Myers
CEO
Media Advisory Group

11:00 COFFEE BREAK

11:20 Enfrenta al Dragón

12:10 Eldad Persky
Vice President Products
MediaMind

13:00 COFFEE BREAK

13:20 Scott Monty
Global Digital Communications Manager
Ford Motor Company

14:00 Nils Müller
CEO
TrendOne